Challenge & Objectives

Sunday Robotics, a consumer home‑robotics startup, needed to:

• Launch from stealth while navigating a multi‑stage rebrand (Lemi → Saturday → Sunday)
• Introduce Memo as a practical, safe home robot trained on real household routines, not lab demos
• Generate tier‑one and specialist coverage to support future fundraising and the 2026 Founding Family Beta
• Prepare technical founders as confident spokespeople for high‑stakes launch interviews

Strategic Approach & Results

Karbo developed a focused launch program combining narrative development, press release authorship, media training, and targeted outreach across business, tech, AI, and robotics, backed by tight project management and senior counsel on timing, exclusives, and assets.

Strategy

• Launch Planning & Counsel: Developed narrative and differentiated messaging. Built and managed a detailed launch calendar, advised on rebrand timing, go/no‑go gates, and exclusive strategy, and aligned announcement timing with asset readiness.
• Launch Story: Authored and refined Sunday’s launch messaging, highlighting Memo’s real‑home training data, Skill Capture Glove, safety, and beta program.
• Exclusive & Launch Coverage: Exclusive story appeared in Wired, then activated day‑of outreach that delivered coverage in Bloomberg TV, Business Insider, TechSpot, and more.
• Global & Specialist Reach: Extended the story through outlets like Euronews, Interesting Engineering, Designboom, Yanko Design, robotics trades, and syndication via MSN, Yahoo, KRON4, and others.
• Media Training & Executive Visibility: Delivered media‑training and interview prep for Sunday’s founders, then secured opportunities spanning Soft Robotics Podcast, AI newsletters like TLDR AI, The Rundown AI, and investor‑focused titles such as StrictlyVC.

Results & Impact

• 46+ earned media placements in the immediate launch window, with ongoing syndication and newsletter coverage
• Tier‑one validation in Wired, Bloomberg TV, and Business Insider, positioning Sunday as a leading contender in home robotics
• Strong global and category reach across consumer tech, AI, robotics, and investor audiences
• Consistent reinforcement of key messages: Memo’s training on millions of real‑world household routines, Skill Capture Glove data engine, and 2026 Founding Family Beta

Through concise story development, full‑service press‑release creation, hands‑on launch program management, and tightly orchestrated outreach, Karbo helped Sunday Robotics emerge from stealth with the kind of visibility typically reserved for the most established players in the robotics space.